Institute for Health Metrics and Evaluation

Digital Marketing Officer

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. All of which has allowed the UW to be nationally recognized as a “Great College to Work For” for six consecutive years.

The Institute for Health Metrics and Evaluation (IHME) is an independent research center at the University of Washington. Its mission is to monitor global health conditions and health systems, as well as to evaluate interventions, initiatives, and reforms. It uses cutting-edge approaches to tackle some of the most difficult and most critical questions in global health and to find answers that become the foundation for better policies and, ultimately, better health.

This requires creativity and innovation, which is cultivated by an inclusive, diverse, and equitable environment. If you join IHME, you’ll be joining a team of dynamic, mission-oriented people who are committed to creating a welcoming and diverse workforce that respects and appreciates differences, and embraces collaboration.

IHME has an outstanding opportunity for a Digital Marketing Officer to join our Marketing and Communications (M&C) Team. The newly-created Digital Marketing Officer role will be responsible for overseeing the creation of digital marketing content targeting external and internal audiences for one of the leading global health research organizations in the world. Through various channels, this person will take IHME’s digital media assets and visibility to greater levels of viewership and influence. Internally, this person will support and contribute to an engaging internal communications strategy to educate, inform, and enlighten staff, faculty, and senior leaders.

Responsibilities Include

Content Marketing Strategy and Management

  • Set guidelines for tone, style, and voice of all social media and other digital content
  • Implement a comprehensive system for measuring the influence of the Institute’s digital communications
  • Manage external communications and promotional activities related to upcoming research, engagements, and other efforts
  • Collaborate on executing IHME’s digital strategyInternal Communications
  • Collaborate to produce internal communications about key initiatives, changes, notifications, etc.Research Learning
  • Become familiar with IHME’s projects, learning the key personnel, and developing an understanding of key institutional actors in global health

As a UW employee, you will enjoy generous benefits and work/life programs.  For detailed information on Benefits for this position, click here.


  • Bachelor’s degree in communications or related field
  • A minimum of three years’ experience in digital marketing and content strategy and management.
  • Two years’ experience with search engine optimization practices for social and digital content

Additional Requirements:

  • Implement a comprehensive system for measuring the influence of the Institute’s digital communications
  • Excellent written and verbal communication skills
  • Thorough understanding of digital and social media platforms and how to leverage them to further organizational goals
  • Familiarity with digital content monitoring software
  • Demonstrated ability to think independently, be flexible, and manage multiple priorities simultaneously
  • Experience in metrics and analytics for digital communications
  • Excellent interpersonal skills; a cooperative and collaborative team player, energetic, able to develop productive relationships with IHME leadership, colleagues, and consultants
  • Strong strategic and creative thinking and demonstrated ability to identify and resolve problems
  • Strong computer skills in Microsoft Word, Excel, and PowerPointEquivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.


  • Familiarity with using culturally sensitive and inclusive language and telling stories that accurately and equitably represent diverse populations
  • Experience in global health
  • Two or more languages spoken conversationally
  • Video shooting and editing
  • Photography experience


  • Evening and weekend work sometimes required
  • Up to 10% travel required

Application Process:
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process.  These assessments may include Workforce Authorization, Cover Letter and/or others.  Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your “My Jobs” page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences, perspectives and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.

The University of Washington is a leader in environmental stewardship & sustainability, and committed to becoming climate neutral.

The University of Washington is an equal opportunity, affirmative action employer. To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 / 206-543-6452 (tty) or